Atlas Black Business Textbooks

creative, original
adoptable, replicable
promises impact, influence
inspires, motivates change
paradigm shifting, game changing

Why is it innovative?
The use of the graphic-novel genre provides a medium where key concepts are presented in a story format, allowing for an increase of student engagement with course content.

More Information

On YouTube, Atlas Black Trailer:

From Atlas Black: Managing to Succeed website:

Atlas Black: Managing to Succeed is the first ever graphic novel that encompasses key concepts and theories from the management field. For perhaps the first time, you will not struggle to get your students to read their assigned text.

Graphic novels are book length works that are targeted toward adult audiences. They are widely read by college students, and in recent years educators have incorporated graphic novels into many university courses like Chemistry, Psychology, History, Physics, Statistics, and ethics — to name a few. Today’s students encounter and thrive on a vast array of stimulation and media input. The Graphic Novel is one way to captivate their attention, and increase understanding of the material covered in the course.

From Inside Higher Ed, A Graphic Text, August 20, 2010

“Textbooks are just plain boring,” said Short, who is a professor of management at Texas Tech University. He said that standard business textbooks use a lot of disconnected examples and irrelevant stock photos, and he wanted to create something that would be “more like a movie,” that would get the necessary points across while keeping students engaged.